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On gathering personality data...
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Spike Bull 07-Jul-18

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"Kosinski seems unperturbed by the furore over Cambridge Analytica, which he feels has unfairly maligned psychometric micro-targeting in politics. “There are negative aspects to it, but overall this is a great technology and great for democracy,” he says. “If you can target political messages to fit people’s interests, dreams, personality, you make those messages more relevant, which makes voters more engaged – and more engaged voters are great for democracy.” But you can also, I say, use those same techniques to discourage your opponent’s voters from turning out, which is bad for democracy. “Then every politician in the US is doing this,” Kosinski replies, with a shrug. “Whenever you target the voters of your opponent, this is a voter-suppression activity.”"

And much more of interest.

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